BABY EINSTEIN

Did you get a Baby Einstein DVD and are looking for more information about the recall? Full details can be found here . Kudos to the Commercial Free Childhood (CCFC) for their work on this. The reason for the recall was that there was no evidence that the DVD’s increased intellect. Furthermore there is mounting evidence that any television under the age of 3 is harmful for children. See  blog post.

A couple of years ago, I heard Julie Aigner-Clark, the Mom who designed Baby Einstein give a speech on the origins of the product. She started Baby Einstein with good intentions, to create something wholesome that kept her kids attention, long enough for her to have a shower. She seemed like a good soul who had no idea that her baby would bloom into a multi million dollar business owned by Disney.

Here is the very Coles Notes version of her speech.

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